The object of outdoor fabric light box advertising is the dynamic pedestrian, pedestrian through the visual advertising image to
receive the product information, so the design should consider the distance, perspective, environment three factors.
In the open space of the square and the sidewalk, the audience in the distance of 10 meters, 5 meters higher than the head of the object light box advertising body is more convenient. Therefore, the first step of the design should be to determine the location and size of the advertisement according to the three factors of distance, perspective and environment.
Common outdoor light box advertisement is rectangle, square commonly, we want to be decided according to specific environment when designing, make outdoor advertisement appearance and background are harmonious, produce visual aesthetic feeling. Shape need not be forced to be unified can be diversified, size should also be based on the size of the actual space and environmental conditions.
For example, the street signs in Italy are not very big, which are very harmonious with their ancient streets. Light box advertising should focus on creating good gaze effect, because the foundation of advertising success comes from
the contact effect of gaze.